Long-time Wall Street heavyweight Fidelity Investments is the latest of a growing number of mainstream financial services groups to dive headfirst into the cryptocurrency market.
Fidelity Digital Asset Services will operate as a separate company, allowing investors to not only purchase and trade cryptocurrency, but to store their crypto securely within Fidelity’s own platform.
“Our goal is to make digitally native assets, such as Bitcoin, more accessible to investors”
Abigail Johnson – Chairman, CEO – Fidelity Investments
Backed by more than $7 trillion in managed funds, this move represents one of the strongest indications that cryptocurrency is gaining acceptance among traditional investment groups.